METISINC

18th March 2026 Below is the 2nd part in our series on Business Design Engineering BDE: Diffusion to Coherence Introduction The case for Business Design Engineering (BDE)  begins with a problem that is widespread, costly, and often misdiagnosed. In many organisations, business change is broken into adjacent but weakly integrated functions. One group shapes the value proposition. Another defines structure. Another translates the work into delivery artefacts. Another implements

This article is the first in a series on Business Design Engineering (BDE) : a discipline concerned with preserving coherence between business intent and business execution. The series explores what BDE is, why it matters, how it differs from adjacent roles, and where it creates the greatest value in complex change environments. This opening piece introduces the core problem BDE is designed to address: the loss of clarity, continuity, and value that often occurs as ideas move