18th March 2026 Below is the 2nd part in our series on Business Design Engineering BDE: Diffusion to Coherence Introduction The case for Business Design Engineering (BDE) begins with a problem that is widespread, costly, and often misdiagnosed. In many organisations, business change is broken into adjacent but weakly integrated functions. One group shapes the value proposition. Another defines structure. Another translates the work into delivery artefacts. Another implements. On paper, this...

This article is the first in a series on Business Design Engineering (BDE) : a discipline concerned with preserving coherence between business intent and business execution. The series explores what BDE is, why it matters, how it differs from adjacent roles, and where it creates the greatest value in complex change environments. This opening piece introduces the core problem BDE is designed to address: the loss of clarity, continuity, and value that often occurs as ideas move from strategy...

Design thinking is not confined to a single profession, discipline, or industry. Rather, it is a broadly applicable mode of inquiry and problem-solving that can be adopted across contexts. As Deutsch (2020) suggests in Think Like an Architect , this way of thinking should be understood as foundational rather than specialised. It is relevant not only to architects, but also to executives, designers, artists, analysts, and decision-makers across a wide range of fields. In that sense, design...